Subenres: Marketing Trends
An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices and shaping elections through fake story planting and misleading marketing tactics. 20,000 first printing.
Language
en
Published on
01/01/2012
Pages
259
Format
Hardcover
ISBN
9781591845539
Who is this book for? Readers interested in media, marketing, and the influence of social media on public perception.
Topics PowerCorruptionTechnology and Humanity
MoodReflective
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