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Value Proposition Design

byAlexander Osterwalder

Genres: Business Economics Startups and Entrepreneurship Innovation and Tech Business Marketing Trends

Who is this book for? Entrepreneurs, business professionals, and anyone interested in product development.

Topics InnovationEntrepreneurshipCustomer Satisfaction

MoodHopeful

Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders »Value Proposition Design« wäre das nicht passiert! Der Erfinder von »Business Model Generation« liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will. Mit Osterwalders bewährtem Canvas-Konzept entsteht spielerisch die perfekte Passform zwischen Produkt und Kunde. Praxisorientiert zeigt das Buch, wie aus der Idee ein Must-have wird. Ein Onlineservice mit Tools, Tests und Fallstudien sowie die Schnittstelle zur Business-Model-Generation-Community ergänzen das Powerpaket. Der neue Osterwalder mit Haben-wollen-Effekt!

Language

Published on

09/02/2015

Format

Perfect Paperback

ISBN

9783593503318

Price Comparison

28 £

34.99 €

34.99 €

36.99 €

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Value Proposition Design alternative edition book cover

Kindle Edition

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