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Yes!

byNoah J. Goldstein, Robert B. Cialdini, Steve J. Martin

Genres: Business Nonfiction Marketing Trends

Who is this book for? Readers interested in psychology, marketing, and self-improvement.

Topics PersuasionInfluenceSelf-Improvement

Wünschen auch Sie sich, dass Ihre Kinder ihre Hausaufgaben machen, dass Ihre Kollegen häufiger Ihrer Meinung sind oder dass Ihre Nachbarn keinen Müll mehr auf Ihr Grundstück werfen? Oder möchten Sie, dass Ihr Chef Sie befördert, Ihr Kunde mehr kauft oder brauchen eine gute Werbestrategie, um mehr Wählerstimmen zu bekommen? Tag für Tag stehen wir vor der Herausforderung, andere zu überzeugen, damit sie das tun, was wir von ihnen wollen. Doch was lässt Menschen auf unsere Bitten mit «Ja» antworten? Gemeinsam mit den weltweit meistzitierten Experten auf dem Gebiet der Psychologie des Überzeugens gibt Professor Robert B. Cialdini in 60 spannenden Kapiteln Tipps, die Sie sich auf keinen Fall entgehen lassen sollten, denn sie alle sind wissenschaftlich untermauert und nachweislich dazu geeignet, Ihre Überzeugungskraft enorm zu erhöhen. 60 kurze, leicht verständliche und ganz und gar praxisorientierte Kapitel zeigen, wie sich die Ergebnisse der psychologischen Forschung ohne große Kosten gewinnbringend im Wirtschaftsleben umsetzen lassen, vor allem in den Bereichen Mitarbeiterführung, Werbung, Verhandlungsführung und Verkauf. Aber auch im Familienleben und im gesellschaftlichen Miteinander haben sich die beschriebenen Strategien vielfach bestens bewährt. Die zweite, überarbeitete und erweiterte Auflage bietet 10 neue Geheimrezepte, die Sie sich nicht entgehen lassen sollten!

Language

Published on

05/03/2018

Format

Paperback

ISBN

9783456858531

Price Comparison

waterstones

Paperback

10.99 £

Thalia DE

25 €

Editions in other languages

Paperback

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