Cover of the book Hooked
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Hooked

byNir Eyal

Who is this book for? Product managers, designers, marketers, entrepreneurs, and anyone interested in consumer behavior.

Topics Product designUser engagementBehavioral psychologyTechnology addictionHabit formationCustomer retentionUser experienceProduct developmentMarketing strategiesTechnology influenceConsumer behaviorMarketing
MoodReflective
Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist – wie Essen, Fernsehen oder Zähneputzen – hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele. Dieses Buch ist die perfekte Lektüre für Produktmanager, Designer und Unternehmer, aber auch für alle, die dem modernen Phänomen, dass Kunden zu abhängigen Usern und Fans mutieren, auf die Spur kommen wollen.

Language

de

Published on

12/09/2014

Pages

208

Format

Perfect Paperback

ISBN

9783868815368

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